Interactive Environments: Opportunities For Social Innovation And Public Health Initiatives

Author:Predrag K. Nikolic
European Integration - Realities and Perspectives. Proceedings 2016
Social Innovation and Social Economy
Interactive Environments: Opportunities for Social
Innovation and Public Health Initiatives
Predrag K. Nikolic1
Abstract: How to keep people in a good health, longer and healthier life is more than just a phrase listed in a
sustainable strategies it became crucial issue for any future social innovation initiative and community needs.
New technologies and its application in everyday living surrounding are affecting a way we are interacting
between each other and with services around us. As a result, we are facing huge psychological and cultural shift
in human behavior and raising of new social practices. We are in need of using new approaches and models in
order to provoke human behavior change which is more than ever depending on content and context users can
reach in interactive environments they are approaching through their devices or in a physical space. New
powerful playground for social innovations is born.
Keywords: Sustainability; Social Innovation; Well-being; Design for Health Behavior Change; Interactive
Environments; Multimodal Storytelling; Digital Technology; Sustainable Development
1. Introduction
This paper refers to certain aspects of the EU Sustainable Development Strategy, supported projects
and design potentials for social innovation within heath care system and how to keep people in a
good health, longer and healthier life. We are facing fast growing technological and social
transformations which have induced distinction between newly developed structures, social needs and
institutions. New human behavioral practices, supported with new technology and usage of various
media in everyday routine, are forcing institutions to be more open to them. As a result, recent
innovation tendencies are more oriented toward self-management of diseases and public health then to
hospitals or more around active ageing than around pension provision. Significant attention in that
process has been given to new technologies and its capacity to be easily adopted in development of
desired social needs and effective services delivery. Examples include use of assistive devices for the
elderly, mLearning and eLearning applications, applications and diagnostic tools for self-care, smart
living environments which could increase quality of everyday life, etc. Also, very important issue in
that context is to provide people with the solutions to ‘co-design’, work together to develop solutions
such as online platforms where clinician and patients are connected and mutually engaged in further
service development. Hence, in order to fulfill users’ need for participation and interaction between
each other and stakeholders, series of methods and approaches (supported with the new technology)
were used within the public sector to re-design services. We could say that health represents major
1 Associate Professor, PhD, EDUCONS University, Serbia, Address: V ojvode Putnika 87, 21208 Sremska Kamenica, Serbia,
Tel.: +381214893 604, +38121 4893 624, Corresponding author:

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