Globalization and Cultural Diversity
Innovation in Developing Countries - a New Approach
Dagmara Bubel1, Zuzanna Ostraszewska2, Tomasz Turek3, Agnieszka Tylec4
Abstract: Currently the enterprises’ development and competitive positions are determined by innovation.
The importance of innovation in corporate management is a result of changes in corporate environment, as
well as of preferences and changing needs of customers. These changes are accompanied by a new approach
to innovation: they are no longer limited to developed countries, but also emerge in developing countries.
Moreover, a reverse in the direction of innovations occurs, which means that developing countries are often
not only the recipients of innovative p roducts, but also creators and „exporters”. Given the current trends, the
paper begins with the concept of innovation and deals with the subject of inn ovation in developing countries.
The conclusion of the paper presents examples of innovative solutions o riginated from Poland. Although
Poland ranks rather „tail end” in innovation rankings, but also deliver products that have a good chance to
conquer the global market. By highlighting the importance of this reverse innovative trend, this article
provides the conceptual grounds for further systematic research.
Keywords: cost innovation; good-enough innovation; frugal innovation; reverse innovation; emerging
The scientific discourse conducted in the literature on innovation indicates new directions for the
development of enterprises and emphasizes that being innovative these days does not have to involve
considerable expenditures for research and development. Previous enterprises research on
innovativeness was conducted from the point of view of expenditures and with an assumption, that
more expenditures mean the more innovative enterprise. The innovation types presented in the article
disproves this thesis. Many examples from global literature of the subject suggest that the
innovativeness does not have to rely on high costs, but on idea, ingenuity, and sometimes even
improvisation. Innovations related to emerging markets are the potential for disruptive innovations.
2. Developmental Gaps between the Economies of Individual Countries as a Source of
According to Oslo Manual “an innovation is the implementation of a new or significantly improved
product (good or service), or process, a new marketing method, or a new organizational method in
1 PhD, University Library, Czestochowa University of Technology. Address: Armii Krajowej 36, 42-201 Czestochowa,
Poland, Tel: +48 34 361 44 73, fax: +48 34 365 15 07. Corresponding author: email@example.com.
2 PhD, Faculty of Management, Czestochowa University of Technology. Address: Armii Krajowej 19B, 42-201
Czestochowa, Poland, Tel: +48 34 3250 428, fax: +48 34 3613 876. Email: firstname.lastname@example.org.
3 PhD, Faculty of Management, Czestochowa University of Technology. Address: Armii Krajowej 36B, 42-201
Czestochowa, Poland, Tel: +48 34 3250 391, fax: +48 34 3250 395. Email: email@example.com.
4 PhD, Faculty of Management, Czestochowa University of Technology. Address: Armii Krajowej 3 6B, 42-201
Czestochowa, Poland, Tel: +48 34 3250 345, fax: +48 34 3613 876. Email: firstname.lastname@example.org.