Impact of Mobile Application on Smartphones for European Employees

AuthorMitrea, D.
PositionFaculty of Economic Sciences and Business Administration, Transilvania University of Brasov
Pages31-38
Bulletin of the Transilvania University of Braşov
Series V: Economic Sciences • Vol. 7 (56) No. 2 - 2014
IMPACT OF MOBILE APPLICATION
ON SMARTPHONES FOR
EUROPEAN EMPLOYEES
Dan MITREA1
Abstract: Relational Marketing is now more possible than ever, due the
fact that consumer devices and smart devices had penetrating the consumer
markets. One can imagine the effect of this kind of shif t at the consumer level.
The challenge from the IT point of view was in the last period, to make
computing simple, again. Let’s take the example of mobile devices, first the
mobile devices had a “normal” size, then they had to be small and smaller,
and now it seems that the smartphone have to be with some functionality near
to a laptop. Do we use them? Do these functionalities use us, or our
surroundings? We will consider the impact of mobile devices for the
employees, regarding to the concept BYOD – Bring Your Own Device..
Key words: Internet penetration, BYOD Bring Your Own Device, EU
internet statistics, CRM Marketing, Smart devices, Relational Marketing, Big
Data.
1Faculty of Economic Sciences and Business Administration, Transilvania University of Braşov.
1. Introduction
Relational Marketing takes shape to the
extent that users have increasingly more
"tools and" devices "able to retransmit an
"emotional" state, transcribed in the data,
to the manufacturer. If for the refrigerator
or the television these data are transmitted
only in certain high tech models, and in
case of malfunctions, in case of a web
browser, the data is transmitted via cookies
every time you access a page of net.
There are increasingly more objects used
in households about which the user knows
almost nothing, in terms of technical-
functional. An example in this sense is a
photovoltaic installation that is connected to
an inverter, the inverter turns DC current into
alternative to parameters that the user, the
end customer, cannot interpret or adjust. The
owner of a plantation photovoltaic cannot
verify whether or not the inverter is
performing optimally. The inverter can
display some data on a display, which are not
necessarily accessible or relevant to a
"normal” user. So the optimal solution found
in the present situation is that the inverters in
photovoltaic plantation to "communicate"
directly with producers to interpret the data
and maintenance.
By extrapolation, the domestic
refrigerator will communicate to the
supermarket a purchase order, following a
paper of necessity approved through a
workflow, depending on the food
consumed in a given period of time. Water
cooler - probably will notify the provider
that the water level must be replenished,

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