Interdisciplinary Dimensions of Communication Science
631
Gender Representation in Online Media.
Case Study: the Interview
Delia Gavriliu1
Abstract: The gender is a biological aspect which has migrated into a social concept with a major impact
over the masculine or feminine identities, created by the society in itself. The media are a way of identity
(re)construction, our purpose being focused on a linguistic analysis of the media content of a R omanian
online journal column the interview, obtaining in this way classes of gender representation in the online
medium. The application of the socio-psychological concept of gender on the journalistic texts is made
through content analysis, obtaining in this way categories, types, domains of predilection, gender status.
Social gender representations with their stereotypes and their innovations represent a poor explored domain
when speaking of their transpositions in media. Our study aims to take into consideration a content gender
projection approach, in an objective perspective, based on a content analysis through gender representation in
Romanian online content.
Keywords: media, content review, category
1 Introduction
s'affirmer comme un concept particulièrement dynamique de la recherche scientifique. Des dispositifs
d'écriture numérique aux représentations médiatiques en passant par les discours institutionnels, le
genre est l'un des rapports sociaux qui organise le monde social et les pratiques au même titre que la
classe sociale ou la catégorisation ethnoraciale. Des dimensions identitaires et performatives du genre,
des modèles de masculinité et de féminité promus et négociés dans les médias et de la sexuation des
sexuelle, interviennent-ils en conjonction avec le genre.
1PhD, Alexandru Ioan Cuza University, Romania, Address: 1 1 Carol I Blvd., Iasi, Romania, Tel.: +40232 201 000,
Corresponding author: delia_gavriliu@yahoo.com.