Firm Model Design From The Perspective Of Sustainable Circular Economy Paradigm

• Author: Florin Razvan Balasescu
• Pages: 335-340

Green Economy and Sustainable Development

335

Green Economy and Sustainable Development

Firm Model Design from the Perspective of Sustainable Circular Economy

Paradigm

Florin-Răzvan Bălășescu1

Abstract: As well known the sustainable circular economy is a regenerative oriented paradigm for

transforming the waste into a valuable resource. In this framework, the business model appears in the form of

an network architecture design that relates product, service and information flows, various business actors and

their roles directed to potential benefits and value meanings, taking into account the technology-push, market-

pull and regulatory innovative drivers and the linear and non- linear approaches to emphasize the importance

of the connections between intentions and consequences as well as the complexity of social relationships

between firm, consumers, investors and public authorities.

Keywords: Sustainable Development; Circular Economy; Business Model Design

1. Introduction- The Perspective of Sustainable Circular Economy Paradigm

As well known, the sustainable development paradigm is related to the socio economic relationships

determinism between natural environment, society and economy, meaning on one hand freedom and

action on marketplace and its consequences (utility, efficiency profit but also greedy and

environmental pollution) and on the other hand the social institutional construction defining the

complex dynamics of human society system.

Thus, taking into account the Brundtland, Rio and Kyoto international conference documents,

sustainable development requires a process of learning design based on a linear cost benefit as well as

on a nonlinear multidisciplinary models at different society levels –public authorities and economic

agents.

In the same time, from the perspective of some classical writers such as Georges Bataille, Kenneth E.

Boulding, M. Braungart and W. Mc Donough the recent literature inspired by the Ellen Macarthur

Foundation publications ,circular economy is an economic regeneration oriented paradigm for

transforming the different categories of wastes(material, managerial, socio educational and spiritual)

into a valuable resource taking into account three main characteristics- circularity, cascade effects, and

the ideal of zero sum society. This is emphasized both through so called the Bio-Based Heliocentric

1Research worker, National Institute of Economic Research Research Center of Financial and Monetary Research Problems

“Victor Slăvescu”, Romania, Address: Calea 13 Septembrie nr. 13, Casa Academiei, B Building, 5th Floor, District 5,

Bucharest 050711, Romania, Tel.: +40.21.318.24.19, Fax: +40.21.318.24.19, Corresponding author:

razvan_balasescu@yahoo.com.