The Role of Media in Everyday Life of Young People. Information vs. Entertainment

• Author: Oana Draganescu
• Position: Assistant Professor, PhD in progress, Marketing Centre, Danubius University of Galati, Romania
• Pages: 222-226

European Integration -

Realities a

222

The Role of Med

Infor

Oana

Abstract:

The hypothesis from whic

spend

their time consuming media pr

the expense of information. Thus, w

young people, starting f rom a few fo

often?; What type of media channe

purpose of this research is to highlig

to satisfy the need for catharsis or the

Keywords

: information function; the

1. Introduction

Currently, the media exerts a shapi

develops innate predispositions to ce

patterns, value systems, etc. Media

form and ref

lect. Media representatio

construction of audience members.

Obtaining, developing or using e

technology. After McLuhan, the spo

past their own environment“ (McL

example, individuals interiorize eas

world, they feel solidary with the e

network of new interdependencies an

Mass communication makes possibl

amounts of information, of differe

transmitted to a heterogeneous mass

and cultural pa

tterns, so that in this

sometimes in real time so that the au

1

Assistant Professor, PhD in progress, Mar

800654, Galati, Romania, Tel.: +407331804

es and Perspectives

edia in Everyday Life of Young People.

formation vs. Entertainment

na Adina Pocovnicu (Dr



g



nescu)

1

hich we start our research forward is that the more young people

a products, the more they will prefer to turn to the sphere of enterta

, we intend to bring to attention the preferences of media consu

founding in

terrogations: What kind of media messages you cons

nnel you usually prefer to get information about the latest eve

light young audience preferences f or different types of inf

ormatio

the practical ones, of immediate utility.

the function of entertainment; mass communication

ping force much stronger th

an the surrounding realit

certain lifestyles, personal images, allowed or prohib

ia space absorbs more and more scenes of collective

ations are recognized, interpreted, edited and used in e

even the most insignificant information requires

spoken

word “it was the first technology that has allow

cLuhan, 2006, p.

398). In contact with audiovisual

easier the messages, turn them into cultural concepti

e experiences that they have witnessed such a way

s and solidarities in a huge, global scale.“ (Coman, 200

ible the existence of super t

echnologized networks that

erent categories, from news to entertainment, inform

ss audiences who belong to different cultures, with va

his global village, people get to consume the same cu

audiences can be exploited.

arketing Centre, Danubius University of Galati,

Romania,

Addre

0466, Corresponding author: draganescu.oana@univ

-

danubius.ro.

2013

le.

le choose to

ertainment at

sumption of

nsume most

events?; The

tion, such as

ality; it grows or

hibited behaviour

ive life that they

n everyday social

es an appeal to

lowed man to get

ual products, for

ptions about th

e

ay as to create a

007, p

. 185)

hat produce huge

ormation that is

various lifestyles

cultural products

dress: 3 Ga lati Blvd,

ro.