Entrepreneurship and Creativity. A Comparative Study

• Author: Lupsa-Tataru, D.A.
• Position: Faculty of Economic Sciences, Transilvania University of Brasov
• Pages: 139-144

Bulletin of the Transilvania University of Braşov

Series V: Economic Sciences • Vol. 7 (56) No. 2 - 2014

ENTREPRENEURSHIP AND CREATIVITY.

A COMPARATIVE STUDY

Dana A. LUPŞA-TTARU 1

Abstract: The paper aims to present a comparative study between

researches’ study results from 2009 and a researches’ study results

conducted during 2013 among the same students of “Transilvania”

University of Brasov. The studies were conducted in order to compare their

opinion regarding the link between creativity and entrepreneurship,

considering the role of creativity within the word of business.

Key words: entrepreneurship, creativity, study.

1 Faculty of Economic Sciences, Transilvania University of Braşov.

1. Introduction

The definition of entrepreneurship is a

process through which individuals identify

opportunities, allocate resources, and

create value.

This creation of value is often s een

through the identification of unmet needs

or through the identification of

opportunities for change.

A successfull entrepreneur see

“problems” as “opportunities” first, then

take action to identify the solutions to

those problems and the customers who will

pay to have those problems solved.

Entrepreneurial success is function of the

ability of an entrepreneur to see these

opportunities in the marketplace, initiate

change (or take advantage of change) and

create value through solutions.[1] ”

"Creativity is the process of bringing

something new into being...creativity

requires passion and comm itment.

Out of the creative act is born symbols

and myths. It brings to our awareness what

was previously hidden and poi nts to new

life. The experience is one of heightened

consciousness-ecstasy."[2]

Considering this context, innovation is

the way a certain firm or an individual

makes money from applying creativity [3],

[4], [5].

All actors, organizations, their managers

and other employees seek to create original

ideas and concepts that will end up as

innovations, such as new or enhanced

products or services.

Thus creativity is the process of

generating something new that has value

and before innovation, one must use

creativity.

As for the link between creativity and

entrepreneurship – starting new businesses

- most students and most people think that

in order to start a business, one need a lot

of money, but that is not necessarily true

since the entrepreneur has to have many

other qualities, like being creative.

“Entrepreneurship is more than simply

“starting a business.”

Entrepreneurship has been re garded as a

major topic in the theory and practice of

economic growth and development.