Alexandra Adam • Ioana Moldovan • Simona Hudea
LESIJ NO. XVII, VOL. 2/2010
ENTREPRENEURIAL CONSULTING AND DEVELOPMENT
FOR YOUTH WITHIN RURAL
AREAS - A CASE STUDY FOR DEVELOPING NORTH EAST,
CENTRAL AND SOUTH EAST REGIONS
Razvan Mihail PAPUC***
We propose to show the connection between consulting and entrepreneurial approach,
emphasizing the normality of including assistance within the entrepreneurs’ activity. The
theoretical component deals with the elements that define the consulting activity in business and
the specific approach to initiate and develop business by young rural entrepreneurs. The
applicative component is represented by the presentation of the specific consulting needs for
business initiating and development in the rural areas within developing regions of North East,
Central and South East. The undertaken sociological research is representative for the study
group and was held within the SOP HRD strategic project “Rural Manager”.
Keywords: entrepreneurship, entrepreneur, consulting
Entrepreneurial consulting and development represents an important resource for business
success, especially for youth from rural areas. From the study made within the strategic project “Rural-
manager” on a target group of 942 people composed of entrepreneurs and future entrepr eneurs from
rural areas, especially young people, in developing regions of North East, Central and South East and
we shall respond to a series of questions that can guide future efforts to better calibrate the offer of
consulting services and entrepreneurial development. The study used a mix of methods (surveys, focus
groups, brainstorming and depth interviews) to answer the following key questions:
(1) Who needs consulting and in which areas?
(2) What was the degree of satisfaction with these services?
(3) Has the quality of consulting evolved in the last couple of years?
(4) What are the needs of entrepreneurial training and consulting for the future?
1. Business consulting and entrepreneurial development
Business consulting consists of assisting organizations in improving performance by
analyzing the existing problems, developing improvement plans and, in some cases, providing
assistance in implementing those plans. Organizations turn to consultants to obtain more objective
analysis and advice from outside, to have access to the specific expertise of a particular consultant,
* Lecturer Ph.D. Bucharest University
** Ph.D., Gemba Consult
*** Professor Ph.D.