The enterprise software market and its features

• Author: Boitor, A.-B. - Hertanu, A.
• Position: PhD Student, Dept. of Economic Sciences and Business Administration, Transilvania University of Brasov
• Pages: 15-20

Bulletin of the Transilvania University of Braşov • Vol. 5 (54) •No. 2 - 2012

Series V: Economic Sciences

THE ENTERPRISE SOFTWARE MARKET

AND ITS FEATURES

A.-B. BOITOR1 A. HERANU1

Abstract: This paper presents the market for enterprise software and its

features. The domain of software applications for business is a very dynamic

one and companies in it have been in a continuous competition for years.

Organizational consumer behaviour has changed significantly in recent

years, organizations, not only large and medium companies, but also the

small or non-profit organizations, have adapted their activities to the

progress of technology. They have begun to support activities through

software applications for enterprises. From the most important activities of

companies, to the support activities, they are coordinated and carried out by

using software applications provided by manufacturers on this market.

Key words: enterprise software, market, strategy.

1 PhD Student, Dept. of Economic Sciences and Business Administration, Transilvania University of Braşov.

1. Introduction

The software industry is a relatively new,

very dynamic domain and has developed

over time a very strong competition, not

only locally or regionally, but also

globally. Large and well known companies

such as Microsoft, Sun, Oracle, Google,

IBM etc. dispute their supremacy in this

very dynamic market, where changes in

circumstances and overthrows of leaders

are very common and where the product

life cycle is significantly shortened.

2. The business software market

As Mr. Craig Le Clair says, enterprise-

level systems are information technologies

that companies use as support for core

business, sales, finance etc. The best

known examples of enterprise software

applications comprise an enterprise

resource planning (ERP), customer

relationship management (CRM), and

supply chain management (SCM). There

are also hundreds of other kinds of

business applications that are used to

support basic and auxiliary activities.

If we consider the global IT industry as a

whole, this amounted in 2011 to about 3.7

trillion U.S. dollars according to the

published reports from Gartner, and

business software industry was not a

negligible part of the IT and software

industry.

3. Structure of IT industry and the role

of business software applications

The figure below shows the structure of

the global IT industry and the importance

of enterprise software applications in it. As

discussed below, the IT industry is divided

by Le Clair in three segments:

- services; the segment is composed of

software and IT consulting companies

and companies that produce

applications and systems integration;