Economic crisis and the competitiveness of transnational companies

Author:Liviu Radu - Carmen Radu
Position::Senior Lecturer, Ph.D., Faculty of Social and Administrative Sciences, 'Nicolae Titulescu' University, Bucharest, Romania - Senior Lecturer, Ph.D., Faculty of Social and Administrative Sciences, 'Nicolae Titulescu' University, Bucharest, Romania
Pages:154-162
SUMMARY

In crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one cannot merely assess the competitiveness level of any given transnational company from a static... (see full summary)


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