Analysis of Students Travel Preferences - Which Identity?

• Author: Maria Roxana Dorobantu
• Position: Constantin Brancoveanu University of Ramnicu Valcea, Faculty of Management Marketing in Economic Business
• Pages: 378-390

European Integration - Rea

lities

378

Analysis o

f Stud

Constantin Brancoveanu Uni

Ec

Abstract:

The main purpose of

order to improve the sit uation a

society and not only, the results

case. I had to consider the finan

qualitative data thro

ugh persona

Economic Business from Ramnic

inventory of all that means touri

have proved it. Tourism is exi

opportunities. The paper highlig

ev

olution of the tourism industry

Keywords: Development;

econo

1. Introduction

The main purpose of this article i

impact on tourism. If

we take in

more complex business, especiall

the background of the actual ec

throughout the country. This stud

of the Faculty of Business Marke

Briefly, tourism may be defined

strongly anchored in social life a

scale and adapted to society’s n

given its appeal to all social cate

and material resources and has an

also on national and internation

Romania is fully suffering the eff

the financial analysts yet. These

and the purpose of this study is t

of students.

es and Perspectives

tudents Travel Preferences

–

Which Ide

Dorobanţu Maria Roxana

niversity of Ramnicu Valcea, Faculty of Manageme

Economic Business,

rx_ana@yahoo.com

of this paper is to show and share the results of the research t

and importance of tourism among students and also

to offer

lts of this achievement.

Was chosed the our country: Romania

ancial crisis in the hope that the results would contribute to m

nal interviews to my students from the Faculty o f Managem

nicu Valcea.

All the theoretical and practical views focus on m

urism, a field that grows each second

and expands.

The result

xisting and viable for them, with important benefits for p

lights the importance of tourism activity, and gives evidenc

try.

nomic crises

; preferences; Romanian tourism; tourism

le is to discuss a very recent subject: the current ec

into account the fact that tourism in Romania has

ially in the past few years, it is interesting to notice h

economic and financial crisis, which has be

gun

tudy intends to investigate the touristic preferences

keting and Management, Univers

ity “Constantin Br

ed

as a socio-

economic phenomenon, specific for

e and, therefore, easily impacted by its evolution.

s needs, tourism stands alone by its unique dynam

ategories and his complex structure, tourism engage

s an important influence on global economy, on soc

ional relat

ions. Global economic crisis gets from

effects of this form of recession, without getting a

se effect

s

spread towards mostly all branches of c

is to analyze their impact on the touristic preferenc

2011

Identity?

ement Marketing in

h that were made in

ffer to

the academic

nia and I studied the

to minimize it. I got

ement Marketing in

n making a rigurous

ults of this research

present and future

nce ab out the rapid

economic crisis and its

as become a more and

ce how it will unfold on

un to show its effects

ces among the students

Brîncoveanu”, Vî

lcea.

or modern civilization,

n. Available on a large

namic natu

re. Besides,

ages large scale human

society’s evolution and

om bad to worse and

a viable solution from

f commercial acti

vities

nces of the targeted lot