The acceptance of japanese management in Romania (a study for the relation between corporate philosophy and globalization)

• Author: Shinji Naruo
• Position: University of Bucharest, Faculty of Business and Administration
• Pages: 142-148

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1. Introduction: Corporate philosophy of Japanese excellent company

Postwar period economic and social revival in Japan was attained with hard and sincere work of Japanese people. Of course, there is also good social and economic environment with policy of administration, political stability, and international relationship. However, I think probably postwar economic growth could not be attained when there was no vitality in the private corporate activity itself.

Names, such as SONY, TOYOTA, and PANASONIC, are mentioned as a company representing Japan. I think that they are splendid companies. However, beside those famous establishment companies, there were also many small and medium size companies in Japan. They also worked globally in the world. These companies have sustained economic growth of Japan. We name those companies the companies with "Kokorozashi". The companies with "Kokorozashi" have not pursued only financial profit, but also recognized the social mission of a company. They have undertaken the long-term viewpoint. Through active conduct of business, employee were trained and educated, product quality was raised, the organization was grown up, and it has contributed to the society.

Although CSR (Corporate Social Responsibility) becomes the center of attention these days, the companies with "Kokorozashi" had developed the idea in the company creed and philosophy initially before importing such a concept from foreign countries. The founder of a company rubbed the "ardent will" into the company creed, and appealed the idea to all employees. The

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customer was valued, professional pride was taken in the product and services, it appealed for the contribution to society through the business with the employee. A top management visited the field of production or selling activities so that he may realize the idea, he tackled on the problem of an on-site level sincerely, repeated the daily improvement, and has improved productivity and quality.

The top management had responsibility in active conduct of business and its result. The employee tackled their work with responsibility. The company has always tackled the problems positively, and then repeated a success and failure again and again. Those continuous efforts have brought the advanced economic standard and the stabilized social system.

Now, as for Romania, the whole social system, such as politics, economy, education, and administration, has been redesigned since the revolution in December, 1989. I think this was the grand social challenge. A dramatic change is going to happen at the faster speed that Japan had experienced after the war.

A risk and a chance live together at the transition process. Various companies are born, some of the companies gain big profits with a success temporarily. However, when market environment is improved to a severe competition, only the handful of genuine company can survive. Only a company with high "Kokorozashi" survives bearing severe competition environment. They learn the correspondence power to environmental change, and can keep growth.

I don't intend to say that a management style of Japan is...